Demo requests routed, not queued
Ordinus qualifies every inbound demo request, routes it to the right rep, and keeps the SLA clock honest so no opportunity waits in a shared inbox.
For SaaS companies, the demo request is the highest-intent signal in the funnel. Losing it to a slow follow-up, an unqualified meeting, or the wrong rep is a compounding problem. Ordinus turns that signal into a booked demo with the right person before the prospect moves on.
The scheduling problem
Slow follow-up on high-intent leads
A prospect who fills out a demo request form and waits 48 hours for a reply is already evaluating alternatives. Instant routing closes that window.
Unqualified demos consuming rep time
A 30-minute call with a prospect who was never a fit is expensive at scale. Qualification logic in the booking flow filters before the meeting is confirmed.
Demo requests landing on the wrong rep
Enterprise leads going to a junior rep, or a startup request landing with an enterprise specialist, degrades both sides of the call. Routing rules match the lead to the right person.
No visibility into demo pipeline and SLA
When demo requests live in email or a form tool, there is no way to see how many are open, who owns each, or whether any are past the response window.
What Ordinus gives you
Qualification in the booking flow
Ask company size, use case, or any criteria you need and route or reject the request based on answers before a rep's calendar is involved.
Round-robin demo assignment
Confirmed demo requests are distributed evenly across the team so rep workload stays balanced and no request waits on one busy calendar.
SLA tracking on inbound requests
Set a response window and see every open demo request against that threshold so the team never loses an opportunity to slow follow-up.
Embeddable booking on your pricing page
Put the booking widget directly on your pricing or contact page so qualified prospects can schedule a demo without leaving your site.
Routing by segment or product line
Route enterprise, mid-market, and self-serve demo requests to different rep pools so each prospect lands with the specialist who knows their use case.
How it works
- 1Define your qualification rules and routing. Set the questions you need answered and the routing logic that maps answers to the right rep pool, plus an SLA window for each request tier.
- 2Embed the booking form on your site. Drop the Ordinus booking snippet onto your pricing page so prospects can request a demo inline, with your qualification questions included.
- 3Ordinus routes and confirms instantly. The moment a qualified request comes in, Ordinus assigns it to the right rep via round-robin, sends a confirmation to the prospect, and starts the SLA clock.
Why Ordinus
- Qualification, routing, round-robin, and SLA are built into one flow with no stitching required.
- Embeddable booking keeps prospects on your site and removes redirect friction.
- The Operations dashboard gives the whole team visibility into demo pipeline health.
Frequently asked questions
Can we route demo requests based on company size or plan interest?
Yes. Your booking form can include any qualifying questions and routing rules branch on the answers to send the request to the right rep pool.
How does round-robin work when a rep is unavailable?
Reps who are unavailable are skipped in the rotation based on their calendar availability, so the assignment always goes to someone who can take it.
What is an SLA window and how do we set it?
An SLA window is the time within which a demo request should receive a confirmed meeting. You set the threshold and Ordinus surfaces any requests approaching or past it.
Can we embed the booking form directly on our pricing page?
Yes. Ordinus provides a snippet you paste into any page to display the booking form inline without redirecting the prospect.
Is this available on the free plan?
Routing, qualification, and SLA tracking are available on Team and Operations plans. Start free and upgrade when you are ready to route inbound demos.
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Stop letting demo requests go cold
Set up your demo routing flow and embed it on your pricing page in minutes.