How Ordinus routes every incoming booking
The strategies that decide how incoming meetings get assigned - from weighted round-robin through territory, SLA, capacity balancing, and qualification-first routing. Definitions, common mistakes, and the operational patterns that scale.
Weighted round-robin
Weighted round-robin routing assigns incoming meetings to reps based on configurable weights - quota, seniority, or capacity - instead of pure rotation. Definition, common mistakes, and implementation patterns.
SLA routing
SLA routing assigns and escalates incoming meetings based on time-to-first-touch guarantees. Definition, why response-time SLAs decide enterprise deals, and operational patterns for never missing one.
Territory routing
Territory routing assigns incoming meetings based on geography, industry, account ownership, or named-account lists. Definition, common mistakes, and patterns for teams scaling beyond round-robin.
Capacity balancing
Capacity-balanced scheduling routes incoming meetings while respecting per-rep load: meetings-per-day caps, prep time, and post-meeting recovery. Definition, mistakes, and operational patterns.
Lead qualification
Qualification-first routing applies qualification logic *before* assigning a meeting - protecting senior-rep capacity, improving conversion, and surfacing ICP fit at intake. Definition, patterns, and mistakes.