How Ordinus routes every incoming booking
The strategies that decide how incoming meetings get assigned - from weighted round-robin through territory, SLA, capacity balancing, and qualification-first routing. Definitions, common mistakes, and the operational patterns that scale.
Weighted round-robin
Weighted round-robin routing assigns meetings to reps by configurable weights - quota, seniority, capacity - instead of even rotation. Patterns and mistakes.
SLA routing
SLA routing assigns and escalates meetings under a time-to-first-touch guarantee. Why response-time SLAs decide deals, and how to stop missing them.
Territory routing
Territory routing assigns meetings by geography, industry, account ownership, or named-account lists. Common mistakes and patterns beyond round-robin.
Capacity balancing
Capacity-balanced scheduling routes meetings while respecting per-rep load: meetings-per-day caps, prep time, and recovery. Mistakes and patterns.
Lead qualification
Qualification-first routing runs qualification before assignment - protecting senior-rep capacity, lifting conversion, and surfacing ICP fit at intake.